I am helping a doctor friend of mine generate new clients. With the changes in insurance and down economy he has become demotivated in his business because he has to work a whole lot harder for a lot less money.
When I told him some of the changes in demographics and the economy in the USA, he seemed really surprised. For example, at this point 50% of the population of the United States is at or below poverty level. So we are adding a program to his business to contend with the under and uninsured. Each office visit will cost a flat fee of $25, no questions asked payable at the time of the visit. He is going to use his interns to take the appointments.
This is a whole new ballgame out there. You have to look at what you are being dealt and be maleable enough to go with the flow.
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