Holiday Inn

Did you ever see what is now the Christmas movie "Holiday Inn" with Bing Crosby and Fred Astaire? The premise of the movie is Bing Crosby's character buys an old farm and eventually turns it into an inn that is only open on the holidays, about 15 per year.

In business it is important to develop a system. Product is the aspect of business that entrepreneurs focus on the most. But really the system for obtaining, marketing, and SELLING the product needs the most attention. With this is mind what if you devise a system for selling something on each holiday and then plug in a product that would represent that holiday? Your system could be as simple as purchasing a product and obtaining a weekend seller's permit (much cheaper than a regular one) and putting a lawn chair out on a busy corner.

Let's look at some examples. Let's take Valentine's Day, Mother's Day and Sweetest Day. The product is flowers, candy, and stuffed animals. The fourth of July product is glow sticks and glow necklaces. Get the idea? Same corner, same lawn chair, seller's permit, different products with different holidays.