Clutching Money

A couple of weeks ago we did a fund raiser at a craft fair. Boy people are clutching their money. We made a couple hundred dollars, but for the amount of people that went through there, it should have been a lot more.

So my theory of targeting necessities instead of the frivolous extras as your product or products seems relevant more than ever. Move down to the bottom on Maslow's Hierarchy of Needs: food, drink, shelter, air, warmth, sex, sleep. Tap some ideas from those categories.

There is a trend toward family and relationships instead of stuff in society now. I remember my grandma's stories of the depression. She said over and over that they didn't have much but they were happy. I have heard that from other people that lived during the depression too. I think we have found in this country that we can do without as much hyper-consumption and are rediscovering each other in the process.

As you read through the list food, drink, shelter, air, warmth, sex, and sleep, think of something you can sell or make in each category. Then relate it to the feeling of family and relationships while selling it.